What is burst traffic in online marketing: definition, types, and usage

burst traffic in online marketing

What is burst traffic in online marketing: definition, types, and usage

"Burst traffic" is a term that is widely used in online marketing, especially in the context of traffic arbitrage. It refers to a specific type of web traffic used to generate revenue by monetizing website or mobile app visitors. Let's take a closer look at what burst traffic is, its features, and how it is used in the practice of online marketing.

Definition of burst traffic

"Burst traffic" means traffic that comes to a website or application from purchased advertising through various advertising platforms, such as Google Ads, Facebook Ads, Taboola, Outbrain, and many others. The basic principle of burst traffic is that it is generated by advertising campaigns that traffic arbitrageurs buy at one price and switch it to other platforms in order to profit from the difference in cost.

Types of "traffic burzh"

Social traffic: It is obtained through advertising campaigns on social media platforms such as Facebook, Instagram, Twitter, etc.

Search traffic: Generated through contextual advertising on search engines, such as Google Ads.

Display traffic: Includes visitors generated through advertising on media and news sites, using platforms such as Taboola or Outbrain.

Mobile traffic: Traffic used for mobile applications is usually generated through ad networks specialized in mobile platforms.

Using burst traffic in online marketing

Monetization: The main goal of traffic arbitrageurs is to generate revenue through effective management of advertising costs and conversion optimization.

Campaign scaling: With access to a variety of ad networks and platforms, arbitrageurs can quickly scale their campaigns and increase traffic volumes.

Cost optimization: The use of traffic bursts allows arbitrageurs to effectively optimize advertising budgets and achieve better financial results.

Conclusion.

"Burst traffic" is an important concept in modern Internet marketing that allows to effectively use advertising resources to generate profit. Its use in traffic arbitrage opens up many opportunities for traffic monetization and optimization of advertising campaigns, making it an integral part of online entrepreneurship and digital marketing strategies.